When most people think of Showpig, auctions are the first thing that comes to mind. And for good reason—our platform has become the industry standard for connecting breeders with serious buyers through online sales. But Showpig offers much more than just auctions. For breeders looking to grow their brand, engage buyers, and simplify their business, here are six powerful ways to utilize Showpig outside of hosting sales.

1. Web Advertising: Put Your Brand Front and Center

Buyers visit Showpig.com every single day, searching for their next prospect. That means you have the opportunity to put your farm in front of thousands of targeted eyes through banner ads, feature spots, and other premium placements. Consistent advertising keeps your name top-of-mind—not just during sale season, but year-round.

2. Email Advertising: Go Straight to Their Inbox

Showpig’s email blasts allow you to reach a curated audience of active buyers directly. Whether it’s promoting an upcoming litter, a new boar, or simply reinforcing your brand, email campaigns are a tried-and-true way to capture attention and drive traffic straight to you. In fact, our email blasts reach more than 25,000 subscribers, averaging over 30% open rates and steady click-throughs- giving your message real visibility in the inbox. 

3. Text Marketing: Quick, Direct, Effective

In today’s fast-paced world, buyers check their text messages more than any other channel. Showpig’s text marketing tools allow you to send quick updates about sales, open houses, or private treaty opportunities. It’s instant, personal, and extremely effective for creating urgency.

4. Website Design: Your 24/7 Digital Front Door

Every progressive breeder needs a professional, easy-to-navigate website. Whether you’re showcasing sires, posting winners, or sharing your farm’s story, a polished site builds credibility and trust. Showpig offers website design services that are built with the livestock buyer in mind—making it simple for customers to find what they need and connect with you. 

5. Payment Collection and Settlement of Live or On-Farm Events: Professional and Stress-Free

Selling pigs is one thing—getting paid should be simple. With Showpig’s payment collection tools, you can securely collect funds whether you’re selling online, at a live event, or private treaty. Buyers get peace of mind, and you eliminate the hassle of chasing checks. After the sale, Showpig’s settlement services help you manage buyer lists, invoices, and payments so you can focus on the pigs and the people. We handle the paperwork and details, ensuring a smooth experience for both you and your customers.

“YES, I’M PART OF THE SHOWPIG TEAM, BUT THIS WEEKEND I WAS JUST AN AUCTION MANAGER — AND I WAS BLOWN AWAY. EVERY BUYER GOT AN INVOICE INSTANTLY, COULD PAY ON-SITE OR ONLINE, AND EVERY SELLER LEFT WITH A FULL SALES REPORT IN THEIR INBOX.” - JACKIE LACKEY 

The Takeaway

Auctions may be the backbone of Showpig, but they’re just the beginning. By taking advantage of our full suite of marketing and business tools, you can reach more buyers, streamline your operation, and ultimately grow your program. Whether it’s advertising, communication, or financial management, Showpig is here to support breeders every step of the way.

Ready to expand your reach beyond the auction block? Contact your Showpig representative today to explore the full lineup of services designed to take your business further.